Showing posts with label The Drinks Business. Show all posts
Showing posts with label The Drinks Business. Show all posts

What! Drake Launches His Own Champagne Brand


They Don't Call Him Champagne Papi For No Reason. 


          Drake is living up to his nickname, officially entering the champagne business.

The "In My Feelings" rapper recently unveiled his new collaborative champagne range called Mod Sélection, with DeLeón Tequila's Brent Hocking.


      Described as "the purest expression of balance and terroir produced in champagne today, Drake promised that consumers are in for a real treat with every sip of his world-class champagne.

The product is great, the presentation is great, and hopefully the representation is great as well," he said in a promo video.

     "We’ll enjoy this run. It should be a long one and a strong one. I think the full package is there."

Drake's Mod Sélection range includes two champagnes. The first, Mod Réserve Champagne will set you back $300.

     While the Mod Rosé Champagne goes for $400. Pre-ordering for the 750ml bottles is now available, while.

Magnums and Jeroboams are "in the works," per The Drinks Business, as are vintage bottlings, a blanc de blancs, and a blanc de noirs.

     According to Mod Sélection’s website, its wine was only available to the "political and industry elite."

Making Drake's champagne the first time Mod Sélection is available to the public.

     Mod Sélection will be sold exclusively in Southern Glazer's Wine Spirits in the United States and Canada.

Photo: Getty Images

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